The drink and beverage influencers can be really powerful when it comes to promoting your food and drink festival, especially when you are trying to reach the new clients and audiences and you may not be having a he advertising budget. To help you in identifying the right people to work with in promoting your drink and beverage industry by using the 3 premium influencer tools namely BuzzSumo, FollowerWonk and Audiense. In order to have made to be the top drink influencers on the Twitter in drink and beverages, an influencer will have had to the following.
- Be ranked by the BuzzSumo
- Have a Kred score of over 500
- Have a FollowerWonk social authority of over 50
- Not to be drink and beverage festival organizer or a large corporate
The drink influencer marketing is rich in ways to divide the drink and beverage influencers into groups of smallest to the biggest and vice versa, the most important one here is that it is not the name given to the small groups but the people who can help you market your business and brand. This work is done by the persons called the micro influencers who are mostly everyday social media users followed from 1k to 50k or even 100k of others in which there are also other reasons for its effectiveness like instagram likes and comment ratings vs. the followership, trust and responsibility.
Ways by which the drink brands can maximize their influencer marketing
If you are working for the drink brand, then you already know that the influencer marketing is a great way to get your product into the native content and out to the audiences that have been found traditionally hard to reach. The following are some of the tips specific to the top drink influencers marketing for the beverages brands which they should know to get most out of your next drink influencer marketing campaign. They are.
- Pounce on Pinterest
- Photography is an important element
- Ensuring product availability
- Creating experience around your brand
The beauty of the drink influencer marketing content is that the readers don’t care it sponsored if they get inspired at this point they will be deciding to buy the ingredients/ make the recipe/ pin it for the future use. The recent chart by the E-Marketer has shown that just how valuable it is, with the influencer marketing for the consumer packaged goods that has a food brands realizing a worth $14.29 in earned media value.